Play, Promote, Publish – Marketing Strategies for the Games Industry

WHEN: July 1st (application deadline), a few days in July and October 2024

WHERE: Berlin & online

The in-depth workshop Play, Promote, Publish – Marketing Strategies for the Games Industry teaches developers from small independent companies as well as game developers from larger companies the necessary marketing and self-marketing skills to successfully place their game ideas on the market.

The participants deal intensively with topics such as how to find suitable business models and social media channels, how to plan communication for the release, and how to build a community, pre, during and post-release.

Designed to empower developers from both small independent studios and larger gaming companies, this comprehensive workshop will equip them with the essential marketing and self-promotion techniques needed to effectively showcase their game concepts in the market. As the gaming industry in Germany continues to thrive on the global stage, this workshop will be conducted in English, ensuring accessibility to a wide range of passionate professionals.

The first part of the workshop will be held in July, allowing participants to attend gamescom in Cologne in August, and immediately apply their newly acquired skills, while the subsequent two modules are scheduled for October.

More info on the workshop and how to apply here.